Bio-Individuality

A fundamental concept emphasizing that each person has unique needs. Just as we differ in mind, body, and spirit, so do our requirements for health and happiness. What suits one individual may not work for others, as highlighted by IIN’s founder Joshua Rosenthal's quote, "One person’s food is another person’s poison." Health is multifaceted, with countless variables making personalized approaches necessary. It involves more than simply following a healthy diet or exercise routine; it's about discovering what works best for you in terms of environment, diet, and exercise to thrive at this point in your life.

Primary Food

Primary food refers to what nourishes us off the plate. We call it primary food because wellness goes beyond the food we eat. We know that we all need food to survive, but primary food emphasizes that we’re multidimensional beings. We need more than just food to thrive. Primary food is powerful because it helps bring awareness to the full picture of health. It reminds us to take a step back when we are feeling imbalanced and look at our health from a big-picture perspective. We’ve known for a long time that diet, physical activity, and interpersonal relationships have a direct correlation with overall wellness. We’re also starting to recognize the impact that lifestyle factors have on physical, emotional, and mental health.

Secondary Food

Secondary food is the food that we eat every day – it’s the food on our plate. Secondary food refers to the nourishment we derive from the food we eat and explores the intersection of nutrition and health. Our secondary food choices are driven by many components – some of which may not seem connected to diet at all. This is why if we’re only looking at diet, we’re only seeing a piece of the puzzle.